Perhaps it is a meant to make us to think more deeply about what we consume and how we consume it, and demand more. Perhaps the movie was supposed to be investigative journalism diving into how society is blinded by fads whose coolness is in not caring about inclusion. Maybe the wash-board-abbed, 'all-American' college boys engaged in homoerotic poses in black and white billboards outside shrouded stores oozing pheromone-laced cologne and throbbing music hypnotized people into seeing a POC where there was none.
Why is White Hot: The Rise & Fall of Abercrombie & Fitch on Netflix a poignant documentary? Was it supposed to be a piece of expository journalism explaining the nature of the brand? I was waiting for a surprise, a twist, a revelation but the only blatant one was that some people didn't realize this brand built on exclusion and racism is, in fact, exclusionary and racist.
WHITE HOT: THE RISE & FALL OF ABERCROMBIE & FITCH.
